In my opinion, people create their values based mostly on the people around them as they're children. At least that's what happened to me, I have really similar values to my parents. Everyone knows what's right and what's wrong, but it goes from each person individually to do the right thing or not. As time goes by, people's values can change, but not their entire character.

I stand for what I think is right, no matter how many people hate me for it. You respect my values, I respect yours, but no one has to agree with them.